By Lance Thorn
Content That Builds Patient Trust
Content Creation | Motion | Stills
Hi there, my name is Lance Thorn, and I’m a content creator based in Tucson. I bring over twenty years of experience as a photographer, working across industries including med spas, salons, product, retail, and restaurants. My background also includes years in retail and salon management, which has taught me the importance of the customer journey and how to communicate it effectively.
As a freelancer, I’ve partnered with many small businesses throughout Tucson to tell their stories with dignity. I approach each project collaboratively, creating work that highlights their core values , furthering their mission statement while bringing a human touch to the products and services they provide.
Content goes beyond information, it builds trust, inspires confidence, and makes it easier for people to understand the care they’re receiving. By focusing on clarity and empathy, we create messaging that connects patients to providers in a meaningful way.
My Services
-
High-quality photography that showcases your treatments, staff, and clinic environment in a way that builds trust and highlights the professionalism of your practice. Content produced can be tailored for YouTube and Social Media Posts.
-
High-quality videography that showcases your treatments, staff, and clinic environment in a way that builds trust and highlights the professionalism of your practice. Content produced can be tailored for YouTube and Social Media Posts.
-
I create copy that reflects the mission of your practice tailored to highlight your services, showcase your expertise, and communicate in a tone that aligns seamlessly with your content strategy and brand pillars.
-
Custom-designed graphics that keep your branding consistent and polished, perfect for promotions, educational posts, and social media campaigns.
-
I work in tandem with your marketing team to ensure your content stays aligned with current trends, while also planning original content that reflects the unique vision and vibe of your practice.
-
Strategic planning, posting, and engagement to ensure your practice’s online presence connects with patients, builds brand awareness, and drives new appointments.
Clients Served
Being based in Tucson, I’ve had the privilege of being able to work with a wide variety of passionate businesses and institutions. Here is a list of clients served in this community.
Interior Photography
Portraits
Headshots
Events
Packages
All imagery is produced using professional photography and lighting equipment to ensure polished, high-quality results tailored to your brand. Images are created to be social first content. For more casual or relatable content, mobile phone imagery can also be captured with proper lighting and audio to maintain authenticity while keeping quality consistent.
Every package is designed with your growth in mind like fresh staff portraits, patient education videos, or full-service social media management. Each option is crafted to help your practice stay visible, consistent, and trusted.
The Rates are based on your needs, customizable for the scope, platform volume, or timing and are fully transparent in its communication. Platforms include Facebook, Instagram, YouTube, and other social channels where your patients spend their time.
